Everyone talks about innovation, but not everyone then actually practices it, and few accept it when they do not understand a real benefit. Be disruptive is the explorer's approach to life, who does not try to follow known paths, but ventures out on new paths. Columbus is an example.
This is also the case with design. Every new project, if approached with a disruptive, can lead to results that are novel, original and capable of changing habits and behaviors. It means being clear about the starting brief, comparable to the explorer's map, then knowing what goals you want to achieve, but trying new approaches and surrounding yourself with experts. It is easy that along the development of the project there may be obstacles or unforeseen events, as happens to the explorer along his path.
In this sense, before going on a trip it is important to be prepared and have a good team capable of having solutions to problems that may gradually come up, gather as much information as possible to know and then make choices. Thus the Strategic Design Today, increasingly, it complements the work of the Product Design Collecting data, trends, and information of various kinds to facilitate the choice of certain design paths
