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1. Indicate the title of the project. Indicate the group of stakeholders To which the profile belongs.

2. Draw or include a representative profile picture while avoiding using images that refer to gender, ethnicity, or stereotype bias.

3. Assign a name to the profile that reflects the following characteristics:
- immediately suggests the cultural and social environment to which it refers,
- indicates a key characteristic or quality of the profile that immediately links it to a stakeholder group.

4. Write a motto or quote that helps summarize the attitude of the profile in a single sentence.

5. Describe the profile through characteristics that can reveal the person's personality, attitudes, interests, special abilities, needs, expectations, motivations, frustrations, or histories. Include details that are important with respect to context and goals.

6. Describe problems or difficulties, desires or ambitions, of the profile in relation to the context or goals. Assign each of the indications a reference value according to their importance or impact.

Download the manual for using the instrument.

Inside you will find an introduction, instructions for completing it yourself, some of our practical tips, the template (A3 size) and an example on how to fill it out.
You can also download just the A3 or A1 size template here.