OUR VALUES

Our values expressed through graphics and keywords.

The DRLab takes service design as a strategic discipline, and faces design with a human-centered approach, always putting people, their problems and their needs at the center. Our logo is a graphic and metaphorical expression of a positive, developing path, as are the collection of the different elements that coexist within a system. Our values can be expressed through a language created from the deconstruction of our logo into meaningful modular elements.

Below is a series of modular elements that represent the lab as a whole when taken altogether. Each module expresses a single value which is then described through three keywords.

Values

Graphic set of our values.


System
Regeneration
Organization


Creativity
Awareness
Contextualise


Transformation
Autonomy
Ethics


Inclusion
Enhancing diversity
Equality


Connections
Network
Cooperation


Territoriality
Glocal
Resilience


Complex systems
Participation
Equalities


Growth
Safety
Having a direction


Freedom
Democracy
Public good