Our values expressed through graphics and keywords.
The DRLab takes service design as a strategic discipline, and faces design with a human-centered approach, always putting people, their problems and their needs at the center. Our logo is a graphic and metaphorical expression of a positive, developing path, as are the collection of the different elements that coexist within a system. Our values can be expressed through a language created from the deconstruction of our logo into meaningful modular elements.
Below is a series of modular elements that represent the lab as a whole when taken altogether. Each module expresses a single value which is then described through three keywords.
Graphic set of our values.