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Post Social Media

The dark side of Social Media

Workshop | Date: 21.02.2018

Location: Department of Humanities, Room 229, via Tommaso Gar, 14 – Trento

The DRLab presents a series of intensive monthly workshops on important skills for professional designers, under the guidance of national and international experts. The aim is to contribute to the training of designers capable of lending their own professionalism to supporting economic development. The second appointment deals with Post Social Media.

Speaker:
Michela Ventin, Design Research Lab.

The workshop is aimed at Community Managers and Social Media Managers who want to perfect their own awareness and skills in a constantly changing panorama. What themes to advance? How to communicate them? How to interact with community user? How to introduce community care activities? The aim will be to create an editorial plan for a social network with particular attention to dark patterns and persuasive design.

Program:
09.30 – 10.30 We are social – planning and values in the user experience (case studies)
10.30 – 11.15 Strategy or psychology? Planning a language
11.15 – 11.30 Coffee break
11.30 – 13.00 Discussion and selecting materials
13.00 – 14.00 Pausa Pranzo
14.00 – 16.15 Are we all influencers? Planning rhythms
16.15 – 16.30 Lunch break
16.30 – 17.30 Project presentations. Conclusions and final reflections

Bio:

 

Michela Ventin is a strategic designer with a strong marketing background, founder of more than five companies in the field of marketing strategies, communication and graphics. She is particularly interested in the conditions under which scientific knowledge is produced and verified, in the evolution and influence of technologies in response to social, political and individual critical issues. Michela is CEO of Design Decode and coordinator of DRLab, the first applied research center in Trentino which has as its mission the transfer and application of practical knowledge for the production and administrative system of Trentino through Service Design.