How might we…?

“How might we…?”

Key question form for the generation of ideas and the creative exploration of problems/opportunities.
Through the intuitions highlighted in the previous phases of the design process, we make the question “How might we….?” constructed in the form of:
“How might we [verb] + [person] + [intuitions/opportunities]?”

Download the manual for using the tool with tips and instructions.

For a theoretical study click here.

Your opinion is important to us. Evaluate the tool based on your experiences or how you would like to use it.

Take advantage of the new free "Remote Lab" service. Request an appointment by filling out the form.


Indications emerged from the DRLab experience for the use of the tool.

Instructions for using the template

Premise:: focus on the intuitions identified in the previous design phases.
The User journey map is one of the useful tools for identifying insights.
Follow the construction “How might we….”, followed by a verb and a person with an
“How might we [verb] + [person] + [intuitions/opportunities]?”
Example: How might we help Mario to innovate his association’s policies?

1. Indicate the project title.

2. Identify a sufficiently powerful verb that embraces the complementary object [person]with the intuitions [intuitions/opportunities] according to the project goals.

3. Indicate the person being referred to [person], i.e. the person who will benefit from the question and thus also the reply. If previously identified, the person of reference can also be one of the personas profiles.

4. Report the intuitions [intuitions/opportunities] previously identified so that the question is able to find solutions, i.e. replies according to the project goal.

5. Re-read and reflect on the question by trying to understand if its verb, the person to which it refers and the intuitions – taken altogether – are sustainable for the project and, at the same time, whether they are sufficiently inspirational.

N.B. The quality of the question is fundamental. Make sure that it is not too broad, generic or vague. This can be difficult, but a good question must be sufficiently specific so as to indicate the premise from which brainstorming can springboard, as well as being structured in such a way as to suggest the exploration of a range of intuitions.

Download the manual for using the tool. Inside you’ll find an introduction, instructions for completing it independently, some practical tips, the template (A3 format) and an example of how to fill it out. Here you can also download only the template in A3 and A1 formats.

Share your experience with us and strengthen your skills.

Use this form if you want to share your experience of using the tool with us, or if you have doubts and if you want to use it but you don't know how.

The fields marked with an asterisk * are mandatory

Indicate here the name of the tool (or series of tools) for which you wish to contact us.