Concept design scenario

Concept design scenario

Tool that describes a narration, generally set in the future, of a user's experience with a service. It allows you to view significant details of the experience by creating empathy with a design idea. In fact, the purpose of a scenario is to make the project ideas explicit and concrete in order to understand how a service will be used in the future.The compilation of the design scenario, which should be carried out from the point of view of a specific user, or personas of reference, follows the sequence of interactions necessary for the execution of an activity. Scenarios can include context and circumstance information that causes the user to interact with the service.

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For a theoretical study click here.

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Instructions for using the template

Premise. On post-its or on a separate sheet, identify the objectives and actions necessary to achieve them. Also write down the questions the protagonist might ask himself during the actions performed.

1. Indicate the project title. Indicate the protagonist/actor, or the persona profile that will be the protagonist of the actions described in the story.

2. Describe the scene through a visualization (e.g. photos, collage, sketches).

3. Describe the same scene through a complementary text that highlights further information and specifics of the story.

N.B. In each scene you must show: elements with which the protagonist interacts; mainfeatures of the context that determines the experience on the basis of project objectives. Repeat points 2 and 3 for each scene.

N.B. The protagonist can be drawn from the persona profiles or can express features of a hypothetical user if there isn’t more detailed data.

Download the manual for using the tool. Inside you’ll find an introduction, instructions for completing it independently, some practical tips, the template (A3 format) and an example of how to fill it out. Here you can also download only the template in A3 and A1 formats.

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