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Storytelling for business


Workshop | Date: 24.05.2018
Location: BUC, Central University Library, Room 2C, Via Adalberto Libera, 3 - Trento

The DRLab presents a series of intensive monthly workshops on important skills for professional designers, under the guidance of national and international experts. The aim is to contribute to the training of designers capable of lending their own professionalism support economic development. The fourth appointment will deal with Storytelling for Business.

Speakers:
Prof.ssa Francesca Piredda, Department of Design, Politecnico di Milano

The workshop is aimed at managers in the marketing, communication and business sectors who want to enrich their professional pathways with narrative skills useful for imagining communication strategies based on relevant contents, both for brand awareness as well as internal commitment. Participants will work in groups of 3-4 people in which each group will bring the story of their own company and present it to the group in order to develop new business stories, adapting the narrative to different market and sectors while maintaining the original vision and mission that form the soul of the brand. The participants will thus practice the principles of storytelling through using the morphology and structures of storytelling.

Program:
09.30 - 09.45 Introduction and greetings
09.45 - 10.45 The basic of storytelling
10.45 - 11.30 Individual exercise: “The story of the business”
11.30 - 12.00 Group exercise: “The story of stories”
12.30 - 14.00 Lunch break
14.00 - 15.00 Storytelling case studies for brands and multiple channels
15.00 - 17.00 Group exercises
17.00 - 17.30 Project presentations (pitching) and plenary discussion

Bio
Francesca Piredda is a research doctor and researcher in the Design Department of the Polytechnic of Milan, teaches at the School of Design of the Polytechnic of Milan and is a member of the scientific commission of Poli.Design's Master in Digital Strategy. Member of the Imagis Lab research laboratory, he collaborates with DESIS International Network - Design for Social Innovation and Sustainability. He coordinates research and training activities in the field of communication design and multi-channel strategies for branding and social inclusion, using the tools of narrativity, audiovisual language and participatory video.


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Creative and Design Thinking


Workshop | Date: 17.05.2018
Location: BUC, Central University Library, Room 2C, Via Adalberto Libera, 3 - Trento

The DRLab presents a series of intensive monthly workshops on important skills for professional designers, under the guidance of national and international experts. The aim is to contribute to the training of designers capable of lending their own professionalism to supporting economic development. The third appointment will deal with Creative and Design Thinking.

Speakers:

Prof.ssa Marita Canina, IDEActivity Center of the Politecnico di Milano
Dott.ssa Carmen Bruno, IDEActivity Center of the Politecnico di Milano

This intensive training workshop, organized by DRLab and led by the IDEActivity Center from the Department of Design at the Milan Polytechnic, illustrates the process of Creative Design Thinking through a case study of which the participants will be the principle guides. Aimed mainly at a public of specialists, the workshop offers an opportunity based on ‘learning-by-doing’ that runs through the methodology of the IDEActivity while experimenting in first person with its principle tools. The aim of the Creative Thinking Workshop is to activate each person’s creative potential and generative collaborative dynamics for innovating and identifying new planning solutions together.

Program:
09.30 - 09.45 Introduction and greetings
09.45 - 10.45 Theoretical presentations on Creativity, Design Thinking and Human-Centred approaches
10.45 - 11.00 Design Challenge launch
11.00 - 13.00 Explore: the first phase in the design process
13.00 - 14.00 Lunch break
14.00 - 16.00 Generate: the second phase in the design process
16.00 - 16.45 Presentation of ideas
16.45 - 17.30 Debrief and conclusions

Bio:

Marita Canina Ph.D in Industrial Design and biodesigner. She is Associate Professor of the Department and School of Design of the Milan Polytechnic, where she is also in charge of the scientific coordination of IDEActivity Center. Expert in creative process, Design Thinking and bio-design, current research interests are aimed at the development of Creativity Design Thinking aimed at the innovation of products and services.

Carmen Bruno is a PhD student at the Design Department of the Milan Polytechnic. The research interest focuses on the identification and analysis of new spaces of action for the designer from a human centered point of view, experimenting with new approaches based on design thinking and co-design.


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Post Social Media


The dark side of Social Media

Workshop | Date: 21.02.2018

Location: Department of Humanities, Room 229, via Tommaso Gar, 14 – Trento

The DRLab presents a series of intensive monthly workshops on important skills for professional designers, under the guidance of national and international experts. The aim is to contribute to the training of designers capable of lending their own professionalism to supporting economic development. The second appointment deals with Post Social Media.

Speaker:
Michela Ventin, Design Research Lab.

The workshop is aimed at Community Managers and Social Media Managers who want to perfect their own awareness and skills in a constantly changing panorama. What themes to advance? How to communicate them? How to interact with community user? How to introduce community care activities? The aim will be to create an editorial plan for a social network with particular attention to dark patterns and persuasive design.

Program:
09.30 – 10.30 We are social – planning and values in the user experience (case studies)
10.30 – 11.15 Strategy or psychology? Planning a language
11.15 – 11.30 Coffee break
11.30 – 13.00 Discussion and selecting materials
13.00 – 14.00 Pausa Pranzo
14.00 – 16.15 Are we all influencers? Planning rhythms
16.15 – 16.30 Lunch break
16.30 – 17.30 Project presentations. Conclusions and final reflections

Bio:

 

Michela Ventin is a strategic designer with a strong marketing background, founder of more than five companies in the field of marketing strategies, communication and graphics. She is particularly interested in the conditions under which scientific knowledge is produced and verified, in the evolution and influence of technologies in response to social, political and individual critical issues. Michela is CEO of Design Decode and coordinator of DRLab, the first applied research center in Trentino which has as its mission the transfer and application of practical knowledge for the production and administrative system of Trentino through Service Design.


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Data Visualization


Workshop | Date: 22.11.2017

Location: Room 229 – Department of Humanities, via Tommaso Gar, 14, Trento

The DRLab presents a series of intensive monthly workshops on important skills for professional designers, under the guidance of national and international experts. The aim is to contribute to the training of designers capable of lending their own professionalism to supporting economic development. The second appointment will deal with Data Visualization.

The workshop will explore a project for visualizing data in all of its forms: from the choice of themes to be represented to the analysis of data connected to these themes, right up to arriving at the visual representation of the selected information. The final result will be a collection of a range of visualizations closely linked to the participants’ interests and creative tendencies.

Speakers:

Federica Fragapane

Francesco Majno

Programme

09.30 – 10.30 Introduction to the world of data visualization and case studies

10.30 – 11.15 Presentation of planning activities and working material

11.15 – 11.30 Coffee break

11.30 – 13.00 Choice of themes and data to be represented; first revision and discussion of representation possibilities

13.00 – 14.00 Lunch break

14.00 – 16.15 Definition of visual models and data design

16.15 – 16.30 Coffee break

16.30 – 17.30 Project presentations; conclusions and final reflections

Bio:
Federica Fragapane is a freelance information designer. She attended the Polytechnic of Milan, where she specialized in data visualization within the Density Design Lab. She holds a Master’s degree in Communication Design and her thesis has been selected and published in the ADI Design Index 2015. Her data visualization projects have been published on Corriere della Sera, Wired Italia and Wired Uk and she is co-author of “Pianeta Terra. Infographic tables to discover our world “, a book for children published by National Geographics Kids and White Star. The awards include the honorable mention at the Kantar Information is Beautiful Awards 2014, the silver medal at the European Design Awards 2017 and the award ceremony at the Core77 Design Awards 2017.

Francesco Majno is an information and service designer. He holds a Master’s Degree in Communication Design from the Politecnico di Milano, where he specialized in data visualization within the Density Design Lab. After his studies he worked as a data visualization collaborator in the Accurat studio and as communication and information designer with expertise in data visualization and information architecture in the SocialFare Social Innovation Center. His data visualization projects were published in La Lettura – Corriere della Sera and received the honorable mention at the Kantar Information is Beautiful Awards 2014.


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Moscow Innovation Roadshow


Seminar | Date: 04.07.2017

Place: Department of Humanities. Classroom 005

“Moscow Innovation Roadshow” is an international project of the Moscow Agency of Innovation that aims to concretely involve talented European university students and graduates, startups and selected companies from the major metropolitan areas of Europe in the challenges of technological and cultural innovation that arise on its territory. Moscow invests important economic resources in this and is home to numerous important technology parks, companies and cultural institutions.


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U_CODE (Urban Collective Design Environment)


Seminar | Date: 03.07.2017

Location: Department of Humanities, University of Trento, Design Research Lab – room 482

Dipl. Ing. Benjamin Stelzle, Faculty of Architecture, Technische Universität Dresden. During the seminar the “Laboratory of Knowledge Architecture” of the Technische Universität Dresden and more specifically the Europe project or U_CODE (Urban Collective Design Environment) will be presented, explaining the numerous researches carried out within the laboratory in the fields of Co-Design, spaces collaborative, urban social innovation, Smart Cities and bionics.


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Winter School Design for Higher Education


Seminar | Date: 24-25.11.2016

Location:

Thursday 24th, Palazzo Trentini – Sala Aurora – Via Giannantonio Manci n. 27, 18.00

Friday 25th, Department of Humanities – Room 007 – Via Tommaso Gar n. 14, 9.00

You can find the recording of all the interventions on the dedicated  YouTube channel and on the official page of the winter school.