A new visual identity for the DRLab


A new visual identity for the DRLab

News | 30 July 2020

In the last months of 2019, the DRLab redesigned its coordinated image, with the aim of making its identity clear and understandable.
Referring to its mission and vision, the DRLab team has developed a design concept based on three fundamental directions:
- citizen involvement in respect of constant dialogue;
- experimentation of models of democratic participation in the direction of human-centred project autonomy;
- understanding and enhancing the complexity of the Trentino area in favor of innovation.

The logo

The new logo, built on a square base, is composed of 9 circular elements, arranged on 3 lines and 3 columns. The circular elements are random and all identical circumferences, except for those positioned along the diagonal, which goes from the lower left corner to the upper right corner, which instead have different sizes in ascending order. The last, the largest, borders on the base grid giving the logo the fundamental reference to thinking outside the box. The result is a versatile logo, graphically simple but full of meaning.

The value modules

Starting from the logo construction grid, and keeping the basic structure constant - sizes, distances, proportions - different substructures based on diagonals, tangents or symmetries have been designed. The set of symbols, to which different meanings have been attributed, has become the DRLab language in a relationship of coherent relationship with the logo.
Nine modules were selected which, individually valid, together represent both the values ​​to which the DRLab refers and their necessary interconnection, as well as the complexity and dynamism of the DRLab's activities.

GALLERY


DRLAB_Header-Tools_Concept-design-scenario_ENG_20200727

Concept design scenario


Concept design scenario

Tool that describes a narration, generally set in the future, of a user's experience with a service. It allows you to view significant details of the experience by creating empathy with a design idea. In fact, the purpose of a scenario is to make the project ideas explicit and concrete in order to understand how a service will be used in the future.The compilation of the design scenario, which should be carried out from the point of view of a specific user, or personas of reference, follows the sequence of interactions necessary for the execution of an activity. Scenarios can include context and circumstance information that causes the user to interact with the service.

Download the manual for using the tool with tips and instructions.

For a theoretical study click here.

Your opinion is important to us. Evaluate the tool based on your experiences or how you would like to use it.

Take advantage of the new free "Remote Lab" service. Request an appointment by filling out the form.

Suggestions

Indications emerged from the DRLab experience for the use of the tool.

Instructions for using the template

Premise. On post-its or on a separate sheet, identify the objectives and actions necessary to achieve them. Also write down the questions the protagonist might ask himself during the actions performed.

1. Indicate the project title. Indicate the protagonist/actor, or the persona profile that will be the protagonist of the actions described in the story.

2. Describe the scene through a visualization (e.g. photos, collage, sketches).

3. Describe the same scene through a complementary text that highlights further information and specifics of the story.

N.B. In each scene you must show: elements with which the protagonist interacts; mainfeatures of the context that determines the experience on the basis of project objectives. Repeat points 2 and 3 for each scene.

N.B. The protagonist can be drawn from the persona profiles or can express features of a hypothetical user if there isn’t more detailed data.

Download the manual for using the tool. Inside you’ll find an introduction, instructions for completing it independently, some practical tips, the template (A3 format) and an example of how to fill it out. Here you can also download only the template in A3 and A1 formats.

Share your experience with us and strengthen your skills.

Use this form if you want to share your experience of using the tool with us, or if you have doubts and if you want to use but you don't know how.

The fields marked with an asterisk * are mandatory

Indicate here the name of the tool (or series of tools) for which you wish to contact us.

DRLAB_Header-Tools_Design-ethnography-plan_ENG_20200727

Design ethnography plan


Design ethnography plan

This template has been designed to support the planning of design ethnography activities, i.e. actions for observing users in their normal environments. It is based on ethnography and gives preference to empathy with users in the project context.

Download the manual for using the tool with tips and instructions.

For a theoretical study click here.

Your opinion is important to us. Evaluate the tool based on your experiences or how you would like to use it.

Take advantage of the new free "Remote Lab" service. Request an appointment by filling out the form.

Suggestions

Indications emerged from the DRLab experience for the use of the tool.

Instructions for using the template

1. Indicate the project title.

2. Indicate the research question that will guide the whole exploration process.

3. Indicate the context for observation.

4. Choose an approach: immersive, non-intrusive or participatory, through which to follow the observation. Indicate the way in which the observer will note and gather required data
(notebook, video, sound recordings, etc).

5. Define an ethical line to follow during the observation and in the following phases. Plan any permits or information necessary to explore the context anonymously or to interact with it, define who the permissions should be requested from, who will take care of them, to whom they will be subjected.

6. Indicate the typology of interviews used for select people, their specificities in relation to the research question, after having observed the context. The interviews can be non-structured or semi-structured. Indicate the minimum number of interviews required, the time dedicated to each of them and the tools necessary for the interview (notebook, sound recording, video, etc).

7. Define how the collected data will be sorted, cataloged and archived, and the relative support to be used (PC, Drive, files etc.).

8. Indicate how the gathered data will be read and analysed, and what results and outputs are desired for the conclusion of the exploration.

Download the manual for using the tool. Inside you’ll find an introduction, instructions for completing it independently, some practical tips, the template (A3 format) and an example of how to fill it out. Here you can also download only the template in A3 and A1 formats.

Share your experience with us and strengthen your skills.

Use this form if you want to share your experience of using the tool with us, or if you have doubts and if you want to use it but you don't know how.

The fields marked with an asterisk * are mandatory

Indicate here the name of the tool (or series of tools) for which you wish to contact us.

DRLAB_Header-Tools_Insight-matrix_ENG_20200727

Insight Matrix


Insight matrix

Matrix for collecting and exploring themes inherent to the project context. A tool that works according to the logic of a matrix, carried out on the basis of information provided by the working group in the explorative phase during activities such as brainstorming. A useful tool for facilitating discussions in a divergent phase.

Download the manual for using the tool with tips and instructions.

For a theoretical study click here.

Your opinion is important to us. Evaluate the tool based on your experiences or how you would like to use it.

Take advantage of the new free "Remote Lab" service. Request an appointment by filling out the form.

Suggestions

Indications emerged from the DRLab experience for the use of the tool.

Instructions for using the template

1. Indicate the project title.

2. Note the initial question that guides the first phase of brainstorming in the first column to the left.

3. Note the replies, ideas and comments that emerged in the brainstorming phase in the central column.

4. Repeat the same actions for the second brainstorming question and the related responses.

5. Note intuitions in the right column, reflecting on the replies obtained through the whole brainstorming session.

N.B: If the brainstorming sessions have to respond to a range of questions, repeat the matrix.

Download the manual for using the tool. Inside you’ll find an introduction, instructions for completing it independently, some practical tips, the template (A3 format) and an example of how to fill it out. Here you can also download only the template in A3 and A1 formats.

Share your experience with us and strengthen your skills.

Use this form if you want to share your experience of using the tool with us, or if you have doubts and if you want to use but you don't know how.

The fields marked with an asterisk * are mandatory

Indicate here the name of the tool (or series of tools) for which you wish to contact us.

DRLAB_Header-Tools_Personas_ENG_20200727

Personas


Personas

Representative profile of a particular group of people, such as a market segment, a group of users, or any group of stakeholders. The profile is not a stereotype but an archetype based on real research; even if the figure itself is fictional, this helps to identify groups with similar needs and behaviour.

Download the manual for using the tool with tips and instructions.

For a theoretical study click here.

Your opinion is important to us. Evaluate the tool based on your experiences or how you would like to use it.

Take advantage of the new free "Remote Lab" service. Request an appointment by filling out the form.

Suggestions

Indications emerged from the DRLab experience for the use of the tool.

Instructions for using the template

1. Indicate the project title. Indicate the stakeholder group to which the profile belongs.

2. Make a drawing or insert a photograph that represents the profile, avoiding the use of images that refer to prejudices of gender, ethnicity or stereotypes.

3. Assign a name to the profile that reflects the following features:
- it immediately suggests a cultural and social context of reference
- it indicates a feature or key quality of the profile and immediately connects to astakeholder group

4. Write a motto or a quotation that helps sum up the attitude of the profile in a single sentence.

5. Describe the profile through features that can show personality, habit, interest, particular skills, needs, expectations, motivations, frustrations or backgrounds of the persona. Include details important for context and goals.

6. Describe problems and difficulties, desires or ambitions of the profile in relation to context and goals. Assign each of the indications a relative value according to its importance or impact.

N.B. Be careful not to fall into stereotypes.

N.B. The number of personas profiles should be proportionate to the type of project and therefore to the type and quantity of data available from previous research phases. Specifically, the number of profiles generated depends on the heterogeneity of the characteristics of the users on which a specific project is focused. In general, and also based on the number of people in the project team, with more than six personas profiles, it is difficult to distinguish and memorize the different characteristics of the individual profiles effectively.

Download the manual for using the tool. Inside you’ll find an introduction, instructions for completing it independently, some practical tips, the template (A3 format) and an example of how to fill it out. Here you can also download only the template in A3 and A1 formats.

Share your experience with us and strengthen your skills.

Use this form if you want to share your experience of using the tool with us, or if you have doubts and if you want to use but you don't know how.

The fields marked with an asterisk * are mandatory

Indicate here the name of the instrument (or series of instruments) for which you wish to contact us

DRLAB_Header-Tools_Problem-tree_ENG_20200727

Problem tree


Problem tree

Diagram that maps problems and locates issues according to relations of cause and effect, activating discussion and identifying the issues which require strategic intervention.

Download the manual for using the tool with tips and instructions.

For a theoretical study click here.