TOOLKIT:
"How could we...?"
Strategic evaluation tool based on the strengths/weaknesses and opportunities/threats of a project. The template provided simplifies this analysis and enables visual management of the evaluation phase.
Download The manual for the use of the instrument with suggestions e instructions.
For an in-depth theoretical study click here.
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Tips
Indications from the DRLab experience for using the tool.
Instructions for compilation
Foreword: Paying attention to insights identified in previous design phases. The user route map is one of the useful tools for identifying the insights. Follow the construct "How could we..." followed by a verb, plus a person and an insight/opportunity:
"How could we [verb] + [person] + [insights/opportunities] ?"
Example: How could we help Mario innovate his association's policies?
1. Indicate the title of the project.
2. Identify a verb that is effective enough to make the object complement [person] interact with the intuitions [insights/opportunities] based on the project goals.
3. Indicate the reference person [person] who turns out to be the beneficiary of the question and thus of its answers. If previously identified, the reference person can be one of the personas profiles.
4. Report previously identified insights [insights/opportunities] by which the application is able to bring solutions, i.e., answers according to the project objective.
5. Reread and reflect on the question created trying to understand whether its verb, the person to whom it refers, and the insights, as a whole are sustainable for the project and whether, at the same time, they are sufficiently inspiring.
N.B. The quality of the question is crucial. Therefore, make sure it is not too broad, general, or vague. It may be difficult, but a good question should be specific enough to indicate the premise from which to begin brainstorming, but also be structured to suggest the exploration of multiple insights.
Download the manual for using the instrument.
Inside you will find an introduction, instructions for completing it yourself, some of our practical tips, the template (A3 size) and an example on how to fill it out.
You can also download just the A3 or A1 size template here.
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Please contact us if you would like to share your experience of using the tool, or if you have doubts and want to use it but do not know how.
